Bristol City Football Club partner with FinOps Platform North.Cloud

Bristol City and North.Cloud are excited to announce a partnership that will see the FinOps platform become the Club’s Principal Training Kit Partner.

The logo will feature on the Robins’ training tee shirts, half-zip tops, substitute coats and training bibs in a multi-year deal—making its debut ahead of this weekend’s fixture against Norwich City.

North.Cloud is redefining how modern organisations manage cloud infrastructure. The platform gives teams visibility and control over their cloud finances, helping leading global enterprises save millions on cloud data centre costs since it was launched in September 2023.

North.Cloud’s customers include companies in sports and entertainment, financial technology, healthtech, adtech, e-commerce, and more.

“Bristol City sits at the heart of one of the UK’s fastest-growing technology regions, making this partnership a natural fit," said Matt Biringer, North.Cloud Co-Founder and CEO. “Our mission is to help ambitious teams—whether in tech or on the pitch—run smarter, more efficiently, and with the agility to scale. Partnering with Bristol City allows us to celebrate that shared spirit of innovation and excellence.”

Bristol City Chief Executive Officer Tom Rawcliffe added: “We are delighted to have North.Cloud on the players and staff’s training kit. North.Cloud is an innovative and progressive company who are joining our family of technology partners supporting us in a city that is a hub of tech excellence.”